My Approach: I worked mostly within the existing wireframe structure to build a visual identity that feels warm, trustworthy, and clinical without being cold. This was important, since the design is for a medical client. The palette centers on a deep teal green paired with soft neutrals and warm photography, reinforcing the brand's emphasis on compassion and human connection. We leveraged a custom script wordmark for "emerald" in the footer as a distinctive brand touch, and used generous whitespace and rounded imagery to keep the experience approachable across every breakpoint.