Dan Urman's security firm had built a solid reputation under the name Wasson Protection, but the name no longer reflected where the company was headed. Overwatch Security Group needed a new identity that spoke to its veteran leadership and its expanding scope: a name with military weight, clarity, and staying power.

The challenge wasn't just picking a new name. It was migrating an established business online without breaking continuity. Every existing link, referral, and search result pointed to the old brand, and the site had to guide people from Wasson to Overwatch without confusion or dropped traffic.

I rebuilt the site from the ground up in Framer as a multi-page structure, giving Overwatch room to speak to different service lines and audiences instead of cramming everything into a single scroll. The design leans into a dark, tactical aesthetic that reflects the founder's military background: disciplined, direct, no wasted motion.

To handle the rebrand transition cleanly, I wrote and built a dedicated redirect page explaining the name change to returning visitors and configured DNS across Squarespace and Framer so the old domain routed seamlessly into the new one. The goal was zero friction for existing clients and zero lost equity from the Wasson name.

The site is built to project competence and restraint, the same qualities clients look for in a security partner. Key design elements:

Dark, tactical visual identity to reflect veteran leadership and a security-first mission

Multi-page architecture to give each service area its own space instead of one long scroll

DNS migration across Squarespace and Framer for a clean, seamless transition from the old domain

Rebrand redirect page with dedicated copywriting to carry trust from Wasson Protection into Overwatch Security Group

Overwatch Security Group now has a site that matches the seriousness of the work it does, with a rebrand executed cleanly enough that existing clients and search traffic carried straight through to the new brand. The site is live and gives Dan Urman a digital presence built for where the company is headed next, not where it used to be.