Built with Framer
Ruri Ohama Personal Brand Website (Framer, Figma Design)
Chevis Zhou @AethrDesign
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Posted Feb 7, 2026
Created a scalable digital infrastructure for Ruri Ohama's personal brand. Optimized conversion rate to turn YouTube subscribers to buyers.
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Ruri Ohama Personal Brand Website (Framer, Figma Design)
Creator Economy | Campaign | Scalable Infrastructure
🧗♂️The Challenge
Ruri Ohama (1.45M+ Subscribers) had outgrown the standard creator setup. She needed a scalable digital infrastructure to house her community, "Kaizen" productivity templates, and courses. The goal was to transition from a YouTube channel to a robust personal brand ecosystem.
📝 What we did
We designed and developed a centralized hub that connects Ruri's content with her products. We focused on:
Ecosystem Consolidation: Unified disparate channels (YouTube, Newsletter, Digital Products) into a single, cohesive user journey.
Scalable Design System: Built a flexible CMS structure that allows her team to easily launch new campaigns and products without developer intervention.
Community-First UX: Designed the site to prioritize user engagement and resource accessibility, catering specifically to her productivity-focused audience.
Homepage
Pricing Section
Mobile Breakpoint
🖼️ The website
The platform now serves as the foundation for Ruri's digital business, successfully handling high-volume traffic from her viral content.
They were deeply invested in my project—often more than I was. A scalable digital infrastructure for a growing personal brand.
— Ruri Ohama, YouTube Creator
Website Performance 01: User Engagement
Website Performance 02: Leads
Website Showcase Video