Creative Senior Designer with 20+ Years Experience
- $10k+
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- Hired
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Creative Senior Designer with 20+ Years Experience
Product Designer · Web & App Developer · AI Automation
Founder and Creative Mind Behind IDIA.
IDIA worked with Panelle during a period of significant strategic transformation, helping translate the business’s evolution into a distinctive digital presence. As Panelle repositioned itself as a strategic and creative agency building Brand Worlds for enterprise organisations, IDIA developed the digital experience to reflect the new proposition with clarity, confidence and a strong sense of identity.
Working from Panelle’s new strategic positioning and verbal identity, IDIA shaped the visual language, interaction principles and overall web experience, creating a digital system built around bold typography, purposeful motion, generous negative space and a restrained monochrome foundation.
At the core of the site is Panelle’s ARCHITECT → BUILD → POWER lifecycle. Rather than presenting the methodology as static information, IDIA translated it into the behaviour and language of the digital experience. The result is a digital identity that does more than communicate Panelle’s repositioning.
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IDIA works with Mowalola across the brand’s digital, ecommerce and wider creative direction, supporting the development of its online presence and the systems behind it.
Our work has included ecommerce strategy and optimisation, Shopify development and ongoing website management, alongside developing ideas around community, CRM and digital engagement. We have worked on the brand’s email and marketing ecosystem, including newsletter strategy, customer segmentation and campaign development, while also exploring new ways for the brand to build a more direct relationship with its community through initiatives such as private communities, early access and digital activations.
Alongside the digital and ecommerce work, IDIA provides broader creative and strategic consulting, helping translate Mowalola’s wider brand direction into practical digital experiences and commercial opportunities.
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IDIA worked with the team behind BuildHerThon from the earliest stages of the platform, helping shape the idea, creative direction and visual identity for a new initiative focused on women’s leadership across the built environment.
We developed the creative concept and visual language around the ambition of bringing together leadership, technology and real world infrastructure projects, creating a distinctive identity that could work across the platform, its projects and wider communications.
Our involvement extended beyond the visual execution, with IDIA consulting across the wider concept, positioning and creative direction to help shape how BuildHerThon could exist as a long term platform rather than simply a one off campaign. The resulting platform now connects women leaders, infrastructure projects and future talent.
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IDIA worked with Mowalola to support the launch of its highly anticipated collaboration with Jordan, spanning the release of eight products and the wider experience surrounding the collection.
Commissioned to develop the campaign’s dedicated online presence, IDIA created a bespoke landing page that brought Mowalola’s distinctive creative direction into an environment that respected and worked within the established guidelines of both brands. The experience gave the collection its own identity while maintaining consistency across the wider campaign.
Alongside the site, IDIA supported the launch ecosystem across CRM and communications, developing and managing email campaigns around the collection’s announcement, launch and key moments. This included building anticipation ahead of release, communicating launch details and directing Mowalola’s existing community into the collection.
From the landing page through to the communications surrounding launch, IDIA created a cohesive journey designed to build anticipation, translate the collaboration into an engaging online experience and support the commercial release of the collection.
The result was a considered launch system built to sit between two globally recognised brands, while retaining the distinct cultural perspective and visual language that makes Mowalola its own.
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Branding, Digital & Marketing Agency
Branding, Digital & Marketing Agency
Data-Driven Brand Design & Video Editing Expert
Data-Driven Brand Design & Video Editing Expert
Crafting the brand that supports your unique voice
Crafting the brand that supports your unique voice
Strategic Brand Designer for Hire 🎨
Strategic Brand Designer for Hire 🎨
Brand strategy, identity design, web design & dev
Brand strategy, identity design, web design & dev
