IDIA worked with Mowalola to

IDIA worked with Mowalola to support the launch of its highly anticipated collaboration with Jordan, spanning the release of eight products and the wider experience surrounding the collection.   Commissioned to develop the campaign’s dedicated online presence, IDIA created a bespoke landing page that brought Mowalola’s distinctive creative direction into an environment that respected and worked within the established guidelines of both brands. The experience gave the collection its own identity while maintaining consistency across the wider campaign.   Alongside the site, IDIA supported the launch ecosystem across CRM and communications, developing and managing email campaigns around the collection’s announcement, launch and key moments. This included building anticipation ahead of release, communicating launch details and directing Mowalola’s existing community into the collection.   From the landing page through to the communications surrounding launch, IDIA created a cohesive journey designed to build anticipation, translate the collaboration into an engaging online experience and support the commercial release of the collection.   The result was a considered launch system built to sit between two globally recognised brands, while retaining the distinct cultural perspective and visual language that makes Mowalola its own.