IDIA worked with Panelle during

IDIA worked with Panelle during a period of significant strategic transformation, helping translate the business’s evolution into a distinctive digital presence. As Panelle repositioned itself as a strategic and creative agency building Brand Worlds for enterprise organisations, IDIA developed the digital experience to reflect the new proposition with clarity, confidence and a strong sense of identity.   Working from Panelle’s new strategic positioning and verbal identity, IDIA shaped the visual language, interaction principles and overall web experience, creating a digital system built around bold typography, purposeful motion, generous negative space and a restrained monochrome foundation.   At the core of the site is Panelle’s ARCHITECT → BUILD → POWER lifecycle. Rather than presenting the methodology as static information, IDIA translated it into the behaviour and language of the digital experience. The result is a digital identity that does more than communicate Panelle’s repositioning.