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IDIA worked with Mowalola to support the launch of its highly anticipated collaboration with Jordan, spanning the release of eight products and the wider experience surrounding the collection.
Commissioned to develop the campaign’s dedicated online presence, IDIA created a bespoke landing page that brought Mowalola’s distinctive creative direction into an environment that respected and worked within the established guidelines of both brands. The experience gave the collection its own identity while maintaining consistency across the wider campaign.
Alongside the site, IDIA supported the launch ecosystem across CRM and communications, developing and managing email campaigns around the collection’s announcement, launch and key moments. This included building anticipation ahead of release, communicating launch details and directing Mowalola’s existing community into the collection.
From the landing page through to the communications surrounding launch, IDIA created a cohesive journey designed to build anticipation, translate the collaboration into an engaging online experience and support the commercial release of the collection.
The result was a considered launch system built to sit between two globally recognised brands, while retaining the distinct cultural perspective and visual language that makes Mowalola its own.
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IDA approached IDIA to develop a high traffic ecommerce platform for the brand, building on an existing relationship with the studio and a shared understanding of its creative direction.
We designed and developed the website around the brand’s approach to limited releases and direct to consumer commerce, creating an experience built to support high-traffic launches and ongoing drops. Following the launch, our involvement expanded into ongoing website management and security, alongside newsletter and email campaigns and creative consulting across the brand.
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IDIA took over the development of Tico Tequila’s ecommerce platform, rebuilding the existing website on Shopify and improving the experience through ongoing design changes and technical development.
Our involvement has been continuous, working alongside the brand to introduce new products, update the storefront and evolve the website as the business grows. From Shopify development and ecommerce management through to regular design updates, IDIA provides ongoing technical support to keep the platform current and performing.
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IDIA works with Mowalola across the brand’s digital, ecommerce and wider creative direction, supporting the development of its online presence and the systems behind it.
Our work has included ecommerce strategy and optimisation, Shopify development and ongoing website management, alongside developing ideas around community, CRM and digital engagement. We have worked on the brand’s email and marketing ecosystem, including newsletter strategy, customer segmentation and campaign development, while also exploring new ways for the brand to build a more direct relationship with its community through initiatives such as private communities, early access and digital activations.
Alongside the digital and ecommerce work, IDIA provides broader creative and strategic consulting, helping translate Mowalola’s wider brand direction into practical digital experiences and commercial opportunities.
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