IDIA worked with the team

IDIA worked with the team behind BuildHerThon from the earliest stages of the platform, helping shape the idea, creative direction and visual identity for a new initiative focused on women’s leadership across the built environment. We developed the creative concept and visual language around the ambition of bringing together leadership, technology and real world infrastructure projects, creating a distinctive identity that could work across the platform, its projects and wider communications. Our involvement extended beyond the visual execution, with IDIA consulting across the wider concept, positioning and creative direction to help shape how BuildHerThon could exist as a long term platform rather than simply a one off campaign. The resulting platform now connects women leaders, infrastructure projects and future talent.