My objective with La Cafetiere was to breathe new life into an established brand and elevate its image to resonate with modern consumers. By understanding the essence of the brand, its unique selling points, and the target audience, I embarked on a comprehensive branding journey to create a cohesive and memorable brand identity that would stand out in the competitive coffee market.

I created a digital typeface for La Cafetiere and a content bank filled with relatively risky content. This was to engage consumers in a different way. I’d researched into competitors and saw the typical ‘beige’ or ‘brown’ imagery, none of which really awakened the senses. I wanted our target audience to smell the coffee through the screen and this proved to be very successful with their audience.