The Brief

To produce a digital presence for BarCraft, a home of barware brand.

My main concern with BarCraft was that it looked stale. Prior to the refresh the logo was drowned out by dated graphics and elements that didn’t make much sense.

For this project, I took inspiration from local bars and restaurants and really wanted to hone in on memories. I opted for a flash photography style to inspire consumers and made sure that our content was always offering them something back.

For example, if you engaged with a social post then we’d send you a free cocktail recipe book. This enabled the marketing team to capture information and also allowed their teams to continue producing content with statistics behind them.