To refresh the existing look and feel for MasterClass® across marketing materials and visual identity.

MasterClass® needed to be refreshed from a photography and branding perspective, I believed that as a brand they needed to become more disruptive in a saturated market.

Therefore, I began by understanding the brand values and conducting market research, studying competitors and trends to identify opportunities for differentiation and innovation.

MasterClass® needed to be refreshed from a photography and branding perspective, I believed that as a brand they needed to become more disruptive in a saturated market. Therefore, I began by understanding the brand values and conducting market research, studying competitors and trends to identify opportunities for differentiation and innovation.

I settled on the idea that the lifestyle and product photography needed to make consumers feel hungry whilst showcasing the products for what they are best known for - actually cooking and baking!