Airfocus is a SaaS platform that offers prioritization and roadmapping software for product managers, project managers, and marketing strategists. The brief was to refresh their brand identity and strategy to improve their credibility, sign-up rate, and monthly recurring revenue.

The project started with a brand strategy workshop which helped us chart a path forward for the brand and the design aesthetic. It was decided that a clear and simple brand style would communicate the speed and ease of using their product. Animations were used to convey key product features. Producing messaging that focuses on the end value for the user helped improve customer sign-up rates and retention.

CLIENT TESTIMONIAL

"The brand workshop was remarkably enjoyable and exactly what we needed. The result was a clearly defined strategic direction and a brand identity that positioned us as a leading productivity platform." – Malte Scholz, Founder of airfocus