Inkblot Therapy

Charlie Osborne

Brand Designer
Web Designer
Brand Strategist
Adobe Illustrator
Adobe XD

Inkblot is Canada's fastest-growing digital mental-health service offering secure online video counselling through corporate mental-health programs and individual counselling services.

They required a brand update that would help them showcase their unique offering in an increasingly saturated market.


Starting with a two-day brand strategy workshop, we covered eight fundamental parts of their business:

1. Business mission

2. Brand aesthetic

3. Market positioning

4. Target audience

5. Competitor analysis

6. Messaging framework

7. Website strategy

8. Business goals

Once complete, a brand identity and web design were produced along with various brand assets, including social media post templates, email signatures, brand guidelines, and UX designs.

The resulting brand successfully positioned Inkblot as the leader in the online therapy market using a high-quality, credible, and distinctive design.

Logo Inspiration

Brand Guidelines

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