Autism Spectrum Reach

Autism Spectrum Reach is a nonprofit organization whose purpose is to improve the lives of autistic children around the globe.



PROJECT BRIEF

Produce a brand identity and web design for this startup charity to help convey credibility and encourage donations.



PROCESS

The project commenced with a two-day brand strategy workshop where we defined the eight core pillars of their business:

1. Mission

2. Brand keywords

3. Positioning

4. Target audience

5. Competitors

6. Messaging

7. Website strategy

8. Business goals



A brand identity was then produced based on the workshop's insights.



CLIENT TESTIMONIAL

"Charlie is an extremely talented designer–I'm always confident that he will deliver the best quality of work no matter the deliverable. He went above and beyond simply producing designs by teaching our staff the best practices for implementation across our brand.



His brand strategy workshop was fun and collaborative while being focused on results. Charlie's process from start to finish was well structured and seamless, whilst being flexible to discussions and creativity." – Gabriela Gocheva, Founder of Autism Spectrum Reach