Elena Vid's avatar
Elena Vid
PROMiami, USA
Data to Design: Clarity, Precision, Craft
New to Contra
Cover image for Product Vision & Visual Language Development
Product Vision & Visual Language Development
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Cover image for One of my favorite consulting projects: we built several new...
One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future. Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
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Cover image for Pineapple Honey. Product Ad
Pineapple Honey. Product Ad
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Cover image for Imagine you’re starting a coffee brand. The market is oversa...
Imagine you’re starting a coffee brand. The market is oversaturated. Where do you even look? I look at the data. I pulled 120 trending TikTok videos from the last 7 days. 928M views. 462K comments. Then I sorted comments by depth of conversation and likes. The insights? – Menus feel like hieroglyphs – $7 coffee stings – Rituals are broken but deeply emotional From that, I created Grounded. Eco-friendly kits. Custom blends. Health-driven rituals. This is the point: Don’t start with a moodboard. Start with signals. Signals → Design → Product. Curious how this method might apply to your market? Let’s talk.
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UI Designer(1)