Client: Adobe

Adobe is a multinational software company renowned for its innovative products and services in digital media, digital marketing, and document management solutions. With popular software like Adobe Photoshop, Illustrator, Premiere Pro, and Creative Cloud, Adobe empowers creatives around the globe. The annual Adobe Max event serves as a premier conference celebrating creativity and innovation in digital media, bringing together designers, developers, marketers, and creatives for a series of insightful sessions and networking opportunities.

Our mission was to create an engaging website for the Adobe Max event that leveraged creativity and animations to enhance the attendee experience. We aimed to provide visitors with a curated selection of nearby places to eat, drink, and shop, complete with detailed information including maps, distances, and walking directions from the event venue. Our goal was to help attendees explore the area and maximize their time at the event.

Adobe reached out to us to collaborate with talented designers Andrea Maquez and Adry Tamayo, who focused on the creative aspects of the project. They sought our expertise in bringing their vision to life by developing animations and features that would elevate the overall attendee experience.

We provided a comprehensive range of services, including:

Development of the website based on the designs created by Andrea Maquez and Adry Tamayo.

Regular meetings with the designers to discuss animations and project elements.

Partial deliverables for review, facilitating ongoing feedback and adjustments to align with the creative vision.

Our process began with a thorough design handoff from Andrea and Adry, where we analyzed the designs to propose animations that complemented the overall vision. After receiving approval for our animation concepts, we entered the development phase. Throughout the project, we held regular reviews to showcase our progress, ensuring alignment and fostering a collaborative environment that welcomed creative input. This iterative approach allowed us to refine the project continuously, resulting in a high-quality final product.

The collaboration with the designers was marked by a fantastic dynamic that made the creative challenge enjoyable, especially regarding animations at such a large-scale event. A lighthearted aspect of our workflow was the mix of languages in our group chat. While we primarily communicated in Spanish, our interactions often slipped into English, creating a fun blend of communication reflective of our experience with U.S. clients.

We developed a dynamic, mobile-first website that offered attendees a curated selection of local dining and shopping options. 

Engaging Animations: Creative animations that enhanced the site’s interactivity and user experience.

User-Friendly Interface: An intuitive design that allowed attendees to navigate effortlessly.

Location Information: Detailed maps, distances, and walking directions to help attendees explore the area.

Curated Content: A well-organized selection of recommendations for local hotspots.

This final product aimed to enrich the attendee experience and encourage exploration of the surrounding area.

We faced the challenge of ensuring a mobile-first design that catered to various screen sizes, focusing on cohesive alignment of page elements for an aesthetically pleasing layout. The animations we incorporated added dynamism, enhancing engagement and providing a seamless experience for users accessing the site from their mobile devices.

Our work received positive feedback from Adobe, with everyone involved extremely pleased with the outcome. Although the event did not take place, the website we created is anticipated to serve as a valuable resource during the Adobe Max event, assisting attendees in discovering local options and enriching their overall experience. Additionally, the Guide to Miami website was recognized with Honors by Awwwards, a prestigious organization that promotes the best developers, designers, and web agencies worldwide. This recognition underscores the creative excellence and talent invested in the project. We are proud to have contributed to this significant initiative and excited about its potential impact.