eCommerce redesign for clean skincare brand

Client: Biomille https://biomille.com.ar/

I led the comprehensive UI/UX transformation for Biomille's eCommerce platform, while also playing a role in their branding efforts. By redeveloping the eCommerce user flows from scratch, the outcome led to an 80% increase in sales for this clean beauty company.

The previous design lacked visualization of products and categories, making it challenging for users to find essential information. The user flow also exhibited significant issues, particularly when products were added to the cart, resulting in their inexplicable disappearance. However, with the introduction of the new design, these challenges were completely addressed. The new design not only successfully introduced a fresh UI that aligned with their new branding but also incorporated enhanced UX flows, resulting in a significant boost in sales.

The product page saw a comprehensive redesign. We incorporated detailed product descriptions, specifically addressing the demands of the clean beauty product's target audience, driven by their preference for ingredient transparency as identified through research.

We incorporated social proof through reviews and introduced supplementary elements such as product recommendations, recently viewed products, and a "go back" button. These enhancements effectively boosted the average engagement time per active user from 30 seconds to 5 minutes.