Reimagined Pharrell Williams’ “Son of a Pharaoh” sale as a digital auction that feels like an editorial feature, the redesign splits the experience into Discover vs Auctions, layers in timelines, exhibition context, and curated hero lots, and teaches first-time collectors how bidding.

The JOOPITER redesign was about more than polishing an auction layout; it was about showing how a digital auction house can behave like a cultural publication. By structuring Son of a Pharaoh around timelines, exhibition context, and clear collector education, I created a site where value is grounded in story and provenance rather than just price ranges.

Working across IA, narrative copy, and component-based layouts taught me how to translate an artist-driven brand into a product that still meets bidders' practical needs. The result is a digital auction experience that feels editorial, legible, and ready to scale for future JOOPITER sales.