Higlobe, a cutting-edge payment platform established in 2020, faced a significant challenge in effectively communicating its value proposition to a global audience. Despite offering a revolutionary solution for international money transfers with zero transaction fees, Higlobe struggled with visibility and accessibility. The platform’s promise of instant, cost-free global transactions was appealing, yet potential users were not fully aware of its benefits. This was largely due to a lack of a user-friendly, multilingual website and poor search engine visibility, which hindered their ability to reach their target market of professionals and small businesses across various countries.