Freelancers using Adobe Illustrator in SofiaFreelancers using Adobe Illustrator in Sofia
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Mariya Vasileva's avatar
Mariya Vasileva
proSofia, Bulgaria
Brand Identity Design & Packaging Systems for Premium brands
    33
    Followers
Brand Identity Design & Packaging Systems for Premium brands
Cover image for SAE-REN, a Singapore beauty lounge
SAE-REN, a Singapore beauty lounge case study: skincare line packaging. Treatment kits, bottles, ampoules, inserts, and sleeves shared the same structural hierarchy. Controlled differences in color, finish, and material separated Pure (silver), Glow (gold), and later ASM (black) while keeping them part of one family. next up: makeup expansion
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Cover image for Something tells me to share
Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand entering a crowded category where visual cues often swing between playful pet branding and clinical supplement language. Paws & Whiskers needed a more adult wellness position: warm enough to feel caring, structured enough to support premium pricing, and scalable enough to accommodate future products without rebuilding the identity after launch. Result: A complete identity system was prepared for launch planning. The brand had a clearer premium position for a crowded pet wellness category. Conceptual packaging logic created a foundation for future SKU expansion. The founder and future partners had a 55-page guideline for identity, imagery, typography, color, and application rules.
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Cover image for VKA Brand Identity and Packaging Unification
VKA Brand Identity and Packaging Unification
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6
Cover image for Paws & Whiskers: Premium Pet Wellness Brand Identity
Paws & Whiskers: Premium Pet Wellness Brand Identity
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9
Adobe Illustrator(8)
Russ Muradov's avatar
Russ Muradov
proSofia, Bulgaria
Brand identity for startups and growing teams, ready for AI
    27
    Followers
WEBFLOW_EXPERT

Certified Partner

Brand identity for startups and growing teams, ready for AI
Cover image for Early branding motion exploration
Early branding motion exploration
2
91
Cover image for Logo design for Triple
Logo design for Triple
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152
Cover image for Fuji Logo
Fuji Logo
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6
376
Cover image for Synergy Logo
Synergy Logo
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333
Adobe Illustrator(11)
Gloria Shugleva's avatar
Gloria Shugleva
proSofia, Bulgaria
Illustrator for SaaS, FinTech & Editorial Brands
    1x
    Hired
    39
    Followers
Illustrator for SaaS, FinTech & Editorial Brands
Cover image for Dog walks
Dog walks
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11
Cover image for Marketing tools
Marketing tools
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7
Cover image for FinTech App Graphics Design for Altrix
FinTech App Graphics Design for Altrix
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10
Cover image for Vector Illustration Kit for AgTech User Documentation
Vector Illustration Kit for AgTech User Documentation
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9
Adobe Illustrator(9)
Maxim Patev's avatar
Maxim Patev
Sofia, Bulgaria
Creating websites, apps and brand identities for businesses.
New to Contra
Creating websites, apps and brand identities for businesses.
Cover image for Rustberry is one of my
Rustberry is one of my first branding projects, built around the idea of taking something niche and giving it a fresh identity. The brand is still in development, but I had the chance to help shape its direction through logo design, clothing concepts, and the overall visual style. We explored a few different ideas along the way, but the logo is definitely my favorite part of the whole project.
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Cover image for NEWMA is a Swiss fintech
NEWMA is a Swiss fintech and private wealth company built around a young, ambitious founding team and a vision to rethink how technology, trading and wealth management come together. I worked on the project during my time at Studio Rubik, where our team helped shape NEWMA from its early stages into a complete and recognizable brand. My involvement focused on the brand identity, visual direction and digital experience, helping translate the company’s vision into a contemporary identity that could work across its website, platform, communication and wider brand ecosystem. The project later reached an international audience, with NEWMA showcased in Davos during the World Economic Forum 2025, alongside its growing presence across Switzerland and other international markets. It was a great opportunity to work on a fintech brand from an early stage and help build a visual identity capable of growing alongside an ambitious young company.
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Cover image for I’m excited to share KHAN
I’m excited to share KHAN - a burger brand built around one of the most recognizable parts of Bulgarian history. The idea was to create something far beyond a typical fast-food identity. The brand takes inspiration from the legendary Bulgarian Khans, with each burger connected to a different historical leader and given its own character and story. My role covered the complete brand identity, visual direction, creative concept and product design, building a system that could work across packaging, restaurant environments, food trucks, advertising and digital touchpoints. Instead of following the bright and playful visual language commonly used by fast-food brands, KHAN was designed to feel bold, powerful and premium, combining historical references with a modern street-food attitude. The goal was simple - create a burger brand people could recognize instantly, while giving every part of the experience a story behind it.
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Cover image for Hi there, Here is another
Hi there, Here is another one of my projects - Brain Trust Real Estate. Brain Trust (https://www.braintrust.bg/) is a real estate company with more than 15 years of experience in the market, with listings in all major continets and this project started with one clear goal - to completely refresh the brand and bring its digital presence up to the same level as the business itself. The project included a full rebrand, visual identity, website design, and app design and development, creating one consistent experience across every touchpoint. My role was to shape the new visual direction of the brand and translate it into a modern digital system - from the identity and graphic language to the website, property platform, and mobile app. The result is a cleaner, more premium and contemporary real estate brand, designed to feel trustworthy, established, and easy to use across both desktop and mobile. Website (https://www.braintrust.bg/)Google play (https://play.google.com/store/apps/details?id=bg.braintrust.app)App Store (https://apps.apple.com/bg/app/brain-trust/id6783337753)
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Adobe Illustrator(5)