Brand Identity and Digital Experience for Swiss Fintech NEWMABrand Identity and Digital Experience for Swiss Fintech NEWMA
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NEWMA is a Swiss fintech and private wealth company built around a young, ambitious founding team and a vision to rethink how technology, trading and wealth management come together.
I worked on the project during my time at Studio Rubik, where our team helped shape NEWMA from its early stages into a complete and recognizable brand.
My involvement focused on the brand identity, visual direction and digital experience, helping translate the company’s vision into a contemporary identity that could work across its website, platform, communication and wider brand ecosystem.
The project later reached an international audience, with NEWMA showcased in Davos during the World Economic Forum 2025, alongside its growing presence across Switzerland and other international markets.
It was a great opportunity to work on a fintech brand from an early stage and help build a visual identity capable of growing alongside an ambitious young company.
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