It was my first time working together with an AgTech company, but I have to say that I enjoyed the freedom, trust and working together with Meridia's team.

MERIDIA is an AgTech company specialised in software solutions for field data within complex agri-commodity supply chains. After more than a decade of mapping and verifying farm data, they understand and appreciate the reality on the ground. Today, they are an AgTech software company with global coverage, headquartered in Amsterdam.

My task for this project was to create an illustration kit which will visually enhance the user documentation and improve the understandability of complex processes and solutions which Meridia offers.

The process was straightforward. After receiving the brief, I started working on the moodboard, and very quickly we decided that isometric style illustrations would fit best with the concept of "mapping". You can see that all illustrations have the same perspective and limited colours; this way, they can very easily be switched or even pieced together like a puzzle.

The complete set of designs includes more than 30 vector illustrations and icons. After completing the set, any team member can use them freely in their work with UI or marketing materials.