During Adobe Summit 2025, Adobe introduced GenStudio—a powerful platform designed to streamline content creation through generative AI and collaborative workflows. I had the pleasure of contributing to this launch in collaboration with Emotion Studios, creating a series of spot illustrations and decorative graphics for an interactive presentation and journey map.

The interactive experience showcased the core features of GenStudio through the lens of four unique user personas. Each persona illustrated how the platform fits seamlessly into different content creation workflows—from ideation to final delivery.

Working closely with the creative team at Emotion Studios, I explored early sketches based on persona profiles. We aimed for a friendly, editorial-style visual language that felt modern and tech-savvy without being overly technical.

My tasks included:

Creating custom spot illustrations that visually represented each of GenStudio’s key features

Designing decorative graphic elements to enrich the overall aesthetic and support the user flow

Ensuring the illustrations aligned with both Adobe’s branding and the futuristic, collaborative nature of the platform

The goal was to keep the visuals vibrant, modern, and accessible, helping users quickly grasp complex tools and processes while engaging with the presentation.

The colour palette and shapes were carefully selected to complement the Adobe brand, with a touch of softness and whimsy to balance the tech-forward message. I played with layering, gradients, and movement-friendly compositions to support potential animation and interactivity.

Tools Used: Adobe Photoshop & Illustrator

A heartfelt thank you to the amazing team at Emotion Studios for the opportunity to be part of such an innovative and high-profile project. Your creative direction, collaboration, and trust made this experience both inspiring and fulfilling. I’m proud to have contributed to a presentation that reflects the future of creative workflows.

~ Special thanks to Annie, Holly and Iku!