Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand enterin...

Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand enterin...Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand enterin...

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Mariya Design

pro

• Sep 15

Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand entering a crowded category where visual cues often swing between playful pet branding and clinical supplement language. Paws & Whiskers needed a more adult wellness position: warm enough to feel caring, structured enough to support premium pricing, and scalable enough to accommodate future products without rebuilding the identity after launch. Result: A complete identity system was prepared for launch planning. The brand had a clearer premium position for a crowded pet wellness category. Conceptual packaging logic created a foundation for future SKU expansion. The founder and future partners had a 55-page guideline for identity, imagery, typography, color, and application rules.

Completed work

Brand Strategy Brand Design brandguidelines Adobe Illustrator Adobe Photoshop Figma

Alaa

• Sep 15

Balancing a warm, caring feel with a structured, premium positioning is no easy feat, especially in such a crowded category. The strategic approach to future-proofing the identity system is brilliant!

Sam Stoof

pro

• Sep 14

Wonder -- Visual Expressions

Completed work

Brand Design Logo Design Illustration Adobe Illustrator Adobe Photoshop Figma

Rohan Ahmed

pro

• Sep 14

The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.

Daniel G Bright

max

• Sep 14

A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Brand Design Logo Design Figma

Sahil S

• Sep 14

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

M Aadil Ali

• Sep 14

I Just Created HYDRUM VEIL 🔥

HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.

The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?

Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.

Drop your replies in cmnts.....!!!!! 🙌

Completed work