For Enhancv, we produced a clear and engaging product promo, in the context of our character Zoe, who starts and ends the story, clearly outlining the journey of using the platform. Icons and UI-inspired shapes illustrate key functions, while smooth gradients and drop shadows ensure visual engagement.
Voice and sound direction reinforce the message, emphasizing clarity and simplicity helping viewers quickly understand what the product does and how it can benefit them. Produced originally in English, we then localized it French, German and Spanish, and did a few short-form vertical adaptations.
Challenge & Solution
We've recently seen a boom in layoffs, a rapidly changing job market and lots of uncertainty from employees. Enhancv needed more visibility to their solutions for job seekers. We did a minute-long promo video with short-form and language adaptations, showcasing their platform.
Enhancv's resume templates are fully customizable...
My Responsibilities
Creative - writing the script and action on screen.
Developing graphics and assets.
Creating a new branded motion identity.
Storyboarding.
Motion graphics & animating.
Vertical Reel Adaptations.
Localization in French, German and Spanish.
Result
The video generated 7.5 million views on YouTube, establishing the platform as the go-to place where job seekers build their resume.
We did more content afterwards for both internal and marketing purposes.
Tailored resume cover letter in less than a minute.
Project Dashboard
As a side project, I did a web page dashboard - a home to all resources related to the project. Scripts, Storyboard, Previews, everything organized in one clean link for the client to keep.