SnowfoxAI is a tool that achieves 90% invoice automation for their customers. My task was to optimize Snowfox's value proposition, who they are and what the do in a single minute video.

The product is quite technical, so we needed to visualize an add-on that has no visual appearance - no user interface, no design, just back-end features that work invisibly as a plugin for other systems.

We decided to focus on visualizing the purpose: what the product does, what problem it solves, and why it's worth it, rather than showing the usual UI elements.

Creative - writing the action on screen with given VO.

Developing graphics and assets on top of Snowfox's brand system.

Creating a new branded motion identity.

Storyboarding.

Motion graphics & animating.

Sound design, music & mix.

The end video was exactly what the client was looking for, and did very well what it was set to do - show the value proposition of Snowfox in a minute.

We worked together on their follow up video.

Quote from client: "This is excellent. It's exactly what we're looking for 👌"