Creative & Script - writing the action and copy on screen

Brand System - Creating a brand and motion system based on the app and web UI, as well as clean and simplified versions of some of the features

Storyboarding & Assets - Mainly in Figma, with manual + AI generated vector assets as well

Motion graphics & animating.

After Effects Plugin Generation - For automating the layer creation of complex scenes

Sound design, music & mix.

Most assets were created in Figma.

For the UI design, I used Claude Code to convert the UI design from the app and website (screenshots) in seconds and then tweak the design in Figma to fit the video.

I made a dozen icons based on that design and generated some more with a local AI model, giving the completed ones as reference. Not all generated as good as I wanted to, so some manual work went into that as well.

I generated a node graph plugin that creates 3D nodes, connected with a spline that blurs based on Z axis.

In the end, this was the scene I ended up with with minimum manual work:

In the review we requested, they wrote: "ABSOLUTELY FLAWLESS!!! STRONGLY RECOMMEND!!!"

They further used the video for on-sight presentations and conventions, which:

Generated hot leads from the creative content

Videos received comments, reposts, and increased click-through rates