Brand Identity and Visual Design for KHAN Burger BrandBrand Identity and Visual Design for KHAN Burger Brand
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Maxim Patev
• Sep 28
I’m excited to share KHAN - a burger brand built around one of the most recognizable parts of Bulgarian history.
The idea was to create something far beyond a typical fast-food identity. The brand takes inspiration from the legendary Bulgarian Khans, with each burger connected to a different historical leader and given its own character and story.
My role covered the complete brand identity, visual direction, creative concept and product design, building a system that could work across packaging, restaurant environments, food trucks, advertising and digital touchpoints.
Instead of following the bright and playful visual language commonly used by fast-food brands, KHAN was designed to feel bold, powerful and premium, combining historical references with a modern street-food attitude.
The goal was simple - create a burger brand people could recognize instantly, while giving every part of the experience a story behind it.
Completed work
Brand DesignGraphic DesignPrint DesignAdobe IllustratorAdobe InDesignFigma
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