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Social Media Manager | Organic Growth & Strategy
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Social Media Manager | Organic Growth & Strategy
Ex-Founder Driving Business & Brand Success
Ex-Founder Driving Business & Brand Success
Google Ads & Meta Ads Specialist ยท Performance Marketing
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Google Ads & Meta Ads Specialist ยท Performance Marketing
Cover image for Case Study: Generating High-Quality WhatsApp
Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qatar Client Overview Industry: Shoe Cleaning & Restoration Location: Qatar Service: Professional Shoe Cleaning & Care Campaign Objective: Generate quality WhatsApp enquiries and appointment bookings through Meta Ads. Objective The client wanted to increase bookings for their shoe cleaning service by generating high-intent WhatsApp conversations from customers across Qatar. Campaign Goals Generate qualified WhatsApp enquiries. Increase shoe cleaning appointments. Keep the cost per conversation low. Reach sneaker enthusiasts and customers looking for premium shoe care services. Strategy Implemented Campaign Type Meta Lead Generation Campaign WhatsApp Messaging Objective Creative Strategy The campaign focused on showcasing: Professional shoe cleaning and restoration. Before-and-after transformations. Premium cleaning process. High-quality visuals and videos. Clear WhatsApp call-to-action. Target Audience Qatar-based audience. Sneaker enthusiasts. Luxury and branded shoe owners. Customers interested in footwear care and maintenance. Campaign Performance Campaign Period 1 February 2026 โ€“ 31 March 2026 Results Achieved โœ… 192 WhatsApp Conversations โœ… โ‚น57.81 Cost per Conversation โœ… โ‚น11,099 Total Ad Spend โœ… 64,358 Impressions โœ… 28,699 People Reached โœ… โ‚น300 Daily Budget Performance Breakdown MetricResultWhatsApp Conversations192Cost per Conversationโ‚น57.81Total Spendโ‚น11,099Impressions64,358Reach28,699Daily Budgetโ‚น300 Challenges Solved Challenge 1: Generating Quality Enquiries The campaign was optimized specifically for WhatsApp conversations, ensuring enquiries came from customers genuinely interested in shoe cleaning services. Challenge 2: Appointment Generation Instead of driving website traffic, the strategy focused on direct WhatsApp conversations, allowing faster appointment scheduling and customer engagement. Challenge 3: Cost Efficiency The campaign successfully maintained a cost per WhatsApp conversation below โ‚น60 while generating a steady flow of appointment enquiries. Key Outcomes With a daily budget of just โ‚น300, the campaign generated nearly 200 WhatsApp enquiries from potential customers across Qatar. The campaign proved that service-based businesses can effectively use Meta Ads to generate high-quality conversations and appointments through WhatsApp. Why This Campaign Worked โœ” Conversion-focused WhatsApp campaign strategy. โœ” Strong visual creatives showcasing results. โœ” Clear call-to-action. โœ” Audience targeting optimized for local demand. โœ” Fast customer communication through WhatsApp.
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Google Certified GA4 Expert, Data Analyst, Looker Studio
Google Certified GA4 Expert, Data Analyst, Looker Studio
Provide innovative IT Solutions for Growth & Success
Provide innovative IT Solutions for Growth & Success
Performance Marketing Expert
Performance Marketing Expert