AmberStudent ( @amberstudent on Instagram) is a long-term accommodation booking platform for international students globally. My role involves at managing and curating strategies to grow our follower basis and keep them engaged on the platform and get business from the platform.

Revamped the previous strategy after analyzing the audience demographics and industry trends. The new focus was on creating employee-centered content and sharing valuable industry insights

Shifted the focus to value-driven content and engaging video campaigns, leveraging LinkedIn features to reach a broader audience. This includes strategies like employee advocacy to amplify reach and impact.

We grow our followers from 100k to 260k in a span of a year organically that was 2x grow in a span of a year.

Our engagement rate hit an all-time high of 30%, achieved organically.

We noticed a rise in website traffic, which led to some bookings and the onboarding of new partners through our account.

Campaigns like the Yearly Wrap-Up video performed exceptionally well across all platforms, garnering over 100k impressions.

Partners like James Cook University recognized and appreciated our efforts on LinkedIn.