Amethyst Weddings & Décor, a luxury wedding planning and décor brand, wanted to strengthen their online presence and attract couples who value high-end, detail-oriented weddings. While they had stunning décor work, their online identity lacked consistency and did not fully reflect the premium quality of their services. That’s where we stepped in not just to manage content, but to rebrand the brand’s social media presence into a cohesive, luxury-driven identity.

Rebranding & Visual Identity: We refreshed their digital branding by establishing a consistent color palette, elegant fonts, and a refined tone of voice that matched their premium positioning. This elevated their online persona to align with the luxury experiences they deliver in real life.

Content Strategy: Built a detailed content calendar structured around luxury décor showcases, behind-the-scenes moments, and storytelling that highlighted the craftsmanship and effort behind every event.

Content Formats: Leveraged Instagram Reels, high-quality static posts, carousels, and stories to diversify content formats. This mix allowed us to reach new audiences while keeping current followers engaged.

Storytelling Captions & Trends: Paired visuals with strong storytelling captions and trending audio, blending relatability with luxury to increase reach.

Community Engagement: Consistently engaged with potential brides, vendors, and wedding enthusiasts through DMs, comments, and interactive story templates to build meaningful connections.

Successfully repositioned Amethyst Weddings & Décor as a premium luxury wedding brand, creating a cohesive and recognizable online identity.

Boosted engagement rate by 4x through compelling visual storytelling and aesthetic consistency.

Significantly increased inquiries and bookings via Instagram, as the rebranding created trust and credibility.

Strengthened relationships with vendors and built a community of couples inspired by their wedding décor ideas.

Achieved stronger brand recognition in the wedding industry, with Amethyst now standing out as a go-to luxury décor planner.