Wedding By Kohinoor is a premium wedding planning service based in Australia. Specializing in creating memorable, culturally rich wedding experiences, the brand focuses on attention to detail, personalized service, and bringing dream weddings to life for couples.

When we began our Instagram strategy 9 months ago, Wedding By Kohinoor had:

A modest following of 1,500 followers

Inconsistent posting schedule

Limited engagement on content

Minimal brand recognition in the Australian wedding planning space

Behind-the-scenes: Authentic glimpses into wedding preparations, vendor meetings, and day-of coordination

Wedding showcases: Stunning visual highlights of completed weddings

Cultural elements: Spotlighting unique cultural traditions incorporated into our weddings

Educational content: Wedding planning tips, timelines, and advice for couples

To build an active community, we:

Responded to all comments and DMs within 3 hours

Engaged with local wedding vendors and complementary businesses

Created interactive story templates for brides to share their planning journeys

Featured real couples and their testimonials

Follower growth: 1,500 → 3,500 followers (133% increase)

Average engagement rate: Increased from 2.1% to 4.8%

Story completion rate: Improved from 65% to 82%

Save rate: Grew by 215% (indicating high-value content)

Bookings: Doubled the number of bookings for this wedding season

Inquiry conversion: 35% of new client inquiries cited Instagram as their discovery source

Parter with new vendors and business

Helped stay in touch with the previous clients to build a long time relationship