I partnered with “Our Welcome Home,” an Airbnb-inspired home decor and experience brand, to revamp their social media presence through professional template design, a three-month post strategy, and copywriting. My goal was to build a consistent, welcoming brand identity that drives engagement and community growth.

Developed a comprehensive three-month social media content plan targeting the brand’s ideal audience.

Designed multiple branded Instagram/Facebook post templates—editable in Canva and Photoshop—for ongoing use.

Crafted engaging copy for all posts to reflect the brand’s personable, inviting tone.

Established a clear visual direction with a cohesive color palette, typography, and series-based templates (e.g., decor tips, home stories, customer highlights).

Provided the client with an actionable content calendar and best practices to sustain their growth.

Researched similar home/short-term rental brands for inspiration.

Conducted a brand tone and design audit to ensure all deliverables were on target.

Created mockups and real post samples, iterating with client feedback.

Equipped the brand with assets for scalable, professional-looking content even after the project ended.

To bring a unique, memorable flair to the brand’s visuals, we tapped into the popular Ghibli art trend by creating custom AI illustrations of couples in this charming animated style. By showcasing key moments and stories using these lovable character forms, we not only created scroll-stopping content but also helped humanize the brand, making it more relatable and visually distinctive. This creative approach was woven into templates and special campaign posts, giving the brand an engaging, on-trend visual signature.