From 70k to 107k in just 4 months!

AmberStudent ( @amberstudent on Instagram) is a long-term accommodation booking platform for international students globally. My role involves at managing and curating strategies to grow our follower basis and keep them engaged on the platform.

What was done?

Developed a content strategy tailored to the target audience.

Engaging Content Strategy: Developed and implemented tailored content strategies that resonated with amber Student's target audience.

Campaigns and Giveaways: Designed and executed creative campaigns and giveaways that boosted visibility, increased participation, and attracted new followers.

Influencer Marketing: Partnered with relevant influencers to create authentic, impactful campaigns that amplified amber Student’s brand presence and credibility in the market.

Results

In 4 months with this viral content strategy we grow from 70k to 107k Followers. We achieved this by consistently monitoring content performance and iterating on our social strategy to focus on content formats that drive engagement and growth!

Follower Growth and engagement per post increased 7x after launching giveaways and campaigns

Content tailored to the audience's interests encouraged retention and reduced follower drop-off

Website traffic and bookings doubled compared to the previous year

The engagement rate reached an all-time high of 6%.