Divine Mandala is an Instagram page dedicated to showcasing intricate mandala artwork. As the social media strategist for this client, I was tasked with growing their online presence and building an engaged community of mandala art enthusiasts.
Challenge
The client started with 0 followers and needed to establish a meaningful presence in the competitive niche of mandala art on Instagram. The goal was to build an authentic following without resorting to paid advertising or artificial growth tactics.
My Role
Strategy Development: Created a comprehensive content strategy aligned with the brand's aesthetic and values
Content Creation: Designed and curated visually stunning mandala content that resonated with the target audience
Copywriting: Crafted engaging captions that incorporated relevant hashtags and calls-to-action
Analytics: Implemented tracking tools to monitor growth metrics and adjust strategy based on performance data
Approach & Strategy
Content Pillars
Original mandala artwork showcases
Behind-the-scenes creation process
Mandala techniques and inspiration
Community engagement through questions and challenges