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161 leads from 250,000+ impressions — long-term Google Ads management for a tree service company
This tree service business needed Google Ads to consistently generate calls and enquiries across three core services: Tree Care, Tree Removal, and Tree Trimming — each with different search intent, competition levels, and seasonal demand patterns.
I built and managed three separate ad groups with dedicated keyword lists, ad copy, and bid strategies. Through ongoing optimization over the account's lifetime, I identified that Tree Trimming was generating impressions but zero conversions — budget was reallocated to Tree Removal, which delivered the lowest CPL at $137.33, and Tree Care, which drove the highest CTR at 4.78%.
Full account results:
→ 161 total conversions generated
→ $160.33 average cost-per-conversion
→ 250,352 total impressions · 9,685 clicks · 3.87% CTR
→ $2.67 average CPC · $25,813 total managed spend
Ad group breakdown:
→ Tree Care: 80 conversions · $179.60 CPL · 4.78% CTR
→ Tree Removal: 81 conversions · $137.33 CPL · best CPL of the three
→ Tree Trimming: restructured and paused after zero conversion data
Long-term account management means every month builds on the last. If you need a Google Ads specialist who plays the long game — let's talk.
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Google Ads Search Campaign — UK | 700+ Call Conversions in One Month
I managed a Google Ads Search campaign for a UK-based business with a clear objective: turn high-intent Google searches into direct customer calls.
Rather than focusing only on traffic, the campaign was structured around search intent and call conversions, targeting people actively looking for the relevant service.
My Role
I worked on the campaign across:
Google Search campaign strategy
Keyword research & high-intent keyword targeting
UK geographic targeting
Campaign & ad-group structure
Search-focused ad copy
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Negative keyword optimization
Bid & budget optimization
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📞 706 call conversions generated in a single month
The key objective wasn't simply to increase impressions or clicks. It was to connect the business with potential customers who were actively searching for its services and were ready to take the next step by calling.
This project strengthened my experience in using Google Search Ads for high-intent lead generation, particularly for businesses where phone enquiries are an important part of the sales process.
Campaign screenshots and performance evidence are available on request.
Expertise: Google Ads • Search Ads • PPC • Call Generation • Lead Generation • Keyword Research • Conversion Tracking • Performance Marketing • Campaign Optimization
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I managed Google Ads campaigns for a B2B SaaS business targeting the UK and Pakistan, with the objective of generating conversions and qualified business opportunities while maintaining cost-efficient campaign performance.
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My Role
I worked across:
Google Ads campaign strategy
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UK & Pakistan market targeting
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Conversion-focused ad copy
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Search Intent → Relevant Ad → SaaS Solution → Conversion → Qualified Opportunity → Sales Process
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This project demonstrates my experience using Google Ads for international B2B SaaS customer acquisition and lead generation.
Detailed campaign screenshots and performance evidence are available on request.
Performance MarketingGoogle AnalyticsGoogle Tag ManagerGoogle Ads Specialist Lead GenerationGoogle Ads
