161 leads from 250,000+ impressions — long-term Google Ads management for a tree service company This tree service business needed Google Ads to consistently generate calls and enquiries across three core services: Tree Care, Tree Removal, and Tree Trimming — each with different search intent, competition levels, and seasonal demand patterns.

I built and managed three separate ad groups with dedicated keyword lists, ad copy, and bid strategies. Through ongoing optimization over the account's lifetime, I identified that Tree Trimming was generating impressions but zero conversions — budget was reallocated to Tree Removal, which delivered the lowest CPL at $137.33, and Tree Care, which drove the highest CTR at 4.78%.

Full account results: → 161 total conversions generated → $160.33 average cost-per-conversion → 250,352 total impressions · 9,685 clicks · 3.87% CTR → $2.67 average CPC · $25,813 total managed spend

Ad group breakdown: → Tree Care: 80 conversions · $179.60 CPL · 4.78% CTR → Tree Removal: 81 conversions · $137.33 CPL · best CPL of the three → Tree Trimming: restructured and paused after zero conversion data

Long-term account management means every month builds on the last. If you need a Google Ads specialist who plays the long game — let's talk.