Google Ads Search Campaign — UK | 700+ Call Conversions in One Month

I managed a Google Ads Search campaign for a UK-based business with a clear objective: turn high-intent Google searches into direct customer calls.

Rather than focusing only on traffic, the campaign was structured around search intent and call conversions, targeting people actively looking for the relevant service.

My Role

I worked on the campaign across:

Google Search campaign strategy

Keyword research & high-intent keyword targeting

UK geographic targeting

Campaign & ad-group structure

Search-focused ad copy

Search term analysis

Negative keyword optimization

Bid & budget optimization

Call conversion tracking

Ongoing performance monitoring

Campaign optimization based on conversion data

Result

📞 706 call conversions generated in a single month

The key objective wasn't simply to increase impressions or clicks. It was to connect the business with potential customers who were actively searching for its services and were ready to take the next step by calling.

This project strengthened my experience in using Google Search Ads for high-intent lead generation, particularly for businesses where phone enquiries are an important part of the sales process.

Campaign screenshots and performance evidence are available on request.

Expertise: Google Ads • Search Ads • PPC • Call Generation • Lead Generation • Keyword Research • Conversion Tracking • Performance Marketing • Campaign Optimization