Copy Mint
Psychology-driven copywriting for coaches & consultants.
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Copy is building their profile!
Lead magnet landing page for a business coach. Traffic existed but under 2% opt-in conversion too many form fields, weak headline, no urgency. Rebuilt around an outcome-focused headline, benefit-driven bullets, and a 2-field form only. Headline: 'Get Your Step-by-Step Business Blueprint.' Projected: 15%+ conversion vs. 5-8% industry average.
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5-email onboarding sequence that drives feature activation. TaskFlow Pro had an 18% first-week activation rate onboarding emails were generic and transactional. I wrote a sequence where each email removes exactly one barrier: quick win, social proof, friction removal, feature discovery, community. Projected: 65%+ activation by day 7, 3x higher 90-day retention.
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"Sales page copy for a ₦50K+ coaching course. Client had strong content but a 0.8% conversion rate generic bullets, no social proof, vague benefits. I rebuilt the page around transformation (before/after framing), specific revenue-based testimonials, and risk reversal. Headline: 'Go From Invisible Coach to Booked Coach In 90 Days.' Projected: 2.5-3.5% conversion vs. 1-2% industry average.
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Cold email sequence that turns leads into booked meetings. Growth Flow CRM's outreach was getting under 2% replies generic subject lines, zero personalization, weak follow-up. I built a 4-email sequence using curiosity-driven subject lines, specific personalization, and a 'then I'll stop' final ask that removes pressure instead of adding it. Projected: 8%+ reply rate, 3%+ meeting booking rate (vs. 2-3% industry average). (Sample project demonstrates process)
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