E-commerce Upsell And Cross Sell Analysis
Rutwik Ingale
Data Visualizer
eCommerce Marketer
Shopify Developer
Looker Studio
Python
Shopify
📈 Business Need: Deep visibility into sales, product mix & profitability
🔧 Approach:
- Analyzed 12 days of sales data 📊
- Built interactive dashboard
- Uncovered actionable insights 🔍
💡 Key Insights Delivered:
- Product Mix: Star product (DLF-1) drove 72.8% sales 🌟
- Upselling: 6.8% revenue, €108.96 avg. 💰
- Profitability: 37.1% avg. margin 📈
- Costs: Identified key areas to optimize for efficiency 💸
📈 Executive Summary: A bird's-eye view of E- Commerce Business performance
🔍 Upsell Analysis: Unlocking the hidden potential of sales strategy
💰 Profit Analysis: Unraveling the secrets of the profitability
🚀 Impact:
Empowers management with data-driven insights to optimize mix, upselling & profitability, steering business success. 📈🎯
