Building the Audio-Centric Social Marketplace
Niyanta P
As a Co-Founder of COLCO, I played a pivotal role in building the audio-centric social marketplace for professionals and creators. This innovative platform simplified the sales lifecycle, empowering users to monetize their content effortlessly.
Key Responsibilities and Achievements:
Community Building:
Led cross-functional teams to foster a vibrant and engaged community of creators and professionals.
Implemented gamification elements to incentivize user participation and content creation.
Organized and managed campus ambassador programs, involving 60-80 students per batch, to expand the user base and generate brand awareness.
Influencer Marketing:
Onboarded renowned creators and influencers to the platform, leveraging their influence to attract a larger audience.
Negotiated and signed exclusive contracts with key influencers to secure exclusive content and collaborations.
Product Development:
Led cross-functional teams of 6+ members to develop and refine the platform's features, focusing on user experience and monetization opportunities.
Implemented innovative audio-centric features to enhance user engagement and content creation.
Strategic Partnerships:
Facilitated strategic B2B partnerships to expand the platform's reach and offer additional value to users.
Collaborated with various stakeholders to create a seamless user experience and drive user acquisition.
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Posted Nov 25, 2024
By combining community building, gamification, and influencer marketing, COLCO successfully provided a unique platform for creators and professionals to thrive
