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Objective:
The primary goal was to generate high-quality leads from homeowners in Pune who were actively looking for invisible grill installation services.
Campaign Goals:
Generate qualified leads through Meta Instant Forms.
Maintain a low cost per lead.
Reduce fake and irrelevant enquiries.
Drive free site visits and quotations.
Strategy Implemented
Campaign Type
Meta Lead Generation Campaign
Instant Form Leads
Creative Strategy
We used a real project installation video featuring:
Completed invisible grill installations.
On-site installation footage.
Team expertise and workmanship.
Customer-focused messaging.
Strong call-to-action for free site visits.
Target Audience
Pune (Location-specific targeting)
Homeowners and apartment residents
Families with safety concerns
People interested in home improvement
Lead Qualification
Custom instant form questions included:
Installation timeline
Installation area in Pune
Contact details
Campaign Performance (1 July 2026 – 12 July 2026)
Results Achieved
✅ 72 Leads Generated
✅ ₹39.16 Cost Per Lead
✅ ₹2,819 Total Ad Spend
✅ 30,435 Impressions
✅ 14,908 People Reached
✅ Daily Budget: ₹300
Key Insights
Lead Quality
Approximately 90% of leads were genuine.
Only around 10% were fake or low-intent enquiries.
Effective Cost Per Genuine Lead
Considering approximately 50–65 quality leads:
Effective CPL: ₹43–₹56 per genuine lead.
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The network for creativity
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