Kateryna Saiapina
UGC creator | Video Editor | Meta Ads
If a brand hired me tomorrow, I wouldn’t start creating content. I’d start with research.
*And yes, initially, it’s not about writing three main hooks at all.
Before I write a single hook or film a single shot, I want to understand the brand.
I’d start with 3 simple questions:
1. Who is your target audience?
Who are we actually creating this content for?
2. What problem does your product solve?
Not just “what does it do?”, but why would someone care?
3. Who are your main competitors?
I always research competitors to understand what’s already being said, what’s missing, and where we can create a different angle.
Then I look at the product itself:
→ What is the biggest pain point?
→ What makes this product different?
→ What objections might a customer have?
→ What features are actually worth talking about?
→ What can we turn into a story, hook or visual?
Because I don’t believe in creating content just because a brand needs “another Reel”.
The content needs a reason to exist.
For example, when I created content for Pacha, I looked at the product from a cat owner's perspective.
The real problems weren't simply “cat litter”.
They were:
😩 Odor
😩 Constant cleaning
😩 Litter sticking to paws
😩 Running out of litter and having to buy more
So instead of simply showing the product, I could build content around the solutions:
Angle 1 — “What if you didn't have to clean the litter box for 30 days?”
Start with the pain point → introduce Pacha → demonstrate how it works → show the result.
Angle 2 — “Things cat owners are tired of dealing with.”
Odor. Mess. Litter everywhere. Constant cleaning. Then introduce Pacha as the solution.
Angle 3 — “Your cat's litter can tell you more than you think.”
Use the health-tracking feature as the unexpected hook and turn a product feature into something people actually want to learn about.
And then there are the additional selling points:
→ subscription & delivery straight to your door
→ no unpleasant odor
→ doesn't stick to paws
→ up to 30 days without changing the litter
→ health-tracking feature
That's how I approach content.
First, I understand the person. Then the problem.Then the product. Then I find the story.
Because the best content doesn't just show people what a product is. It shows them why they need it.
Before I create, I ask myself: What would make me stop scrolling? What would make me trust this product? What would make me think, “I actually need this”?
And if you’re a brand with a product that needs a fresh creative angle: I’d love to hear what you’re working on.
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🐱 Meta Ad UGC for Pacha Cat Litter
🐾 Meta Ads UGC for Pacha | Cat Litter
For this project, I created a lifestyle-focused UGC ad for Pacha, a British cat litter brand, designed specifically for Meta Ads.
The concept was built around a simple and highly relatable idea: showing the everyday problems cat owners actually deal with when using traditional cat litter.
Instead of immediately presenting the product, I first highlighted the pain points in a natural, real-life setting — unpleasant smells, having to change the litter frequently, dust, and litter being tracked throughout the house.
I then introduced Pacha as the solution, showing how the product helps eliminate these common frustrations while highlighting its key benefits and making the value immediately clear to the viewer.
The creative was designed to feel like authentic lifestyle content rather than a traditional advertisement, while still following a strong problem → solution → product benefits structure that works well for performance marketing.
The goal was to make cat owners instantly recognize their own experience, create a strong reason to keep watching, and then position Pacha as a better, cleaner, and more convenient solution to everyday cat-litter problems.
🎥 Format: UGC • Meta Ads
🐱 Niche: Pet Care • Cat Products
🎯 Focus: Problem → Solution • Product Demonstration • Pain Points • Key Benefits • Conversion-focused Storytelling
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🐱 Meta Ad UGC for Pacha Cat Litter
🐾 Meta Ads UGC for Pacha | Cat Litter
For this project, I created a lifestyle-focused UGC ad for Pacha, a British cat litter brand, designed specifically for Meta Ads.
The concept was built around a simple and highly relatable idea: showing the everyday problems cat owners actually deal with when using traditional cat litter.
Instead of immediately presenting the product, I first highlighted the pain points in a natural, real-life setting — unpleasant smells, having to change the litter frequently, dust, and litter being tracked throughout the house.
I then introduced Pacha as the solution, showing how the product helps eliminate these common frustrations while highlighting its key benefits and making the value immediately clear to the viewer.
The creative was designed to feel like authentic lifestyle content rather than a traditional advertisement, while still following a strong problem → solution → product benefits structure that works well for performance marketing.
The goal was to make cat owners instantly recognize their own experience, create a strong reason to keep watching, and then position Pacha as a better, cleaner, and more convenient solution to everyday cat-litter problems.
🎥 Format: UGC • Meta Ads
🐱 Niche: Pet Care • Cat Products
🎯 Focus: Problem → Solution • Product Demonstration • Pain Points • Key Benefits • Conversion-focused Storytelling
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Rainbow — Cozy Autumn Unboxing
🍂 Cozy Autumn Unboxing | Rainbow Tumbler
For this project, I created a cozy and engaging unboxing video for Rainbow, designed around the feeling of autumn, warmth, and comfort. ☕️🤎
The concept was created to make the unboxing feel more like a cozy lifestyle moment than a traditional product reveal. From opening the package to discovering the tumbler and preparing a warm drink, every shot was designed to create an inviting and satisfying viewing experience.
I used warm autumn-inspired visuals and the association of a hot cocoa moment to immediately communicate the product’s main emotional benefit: comfort and warmth you can take with you.
The goal was to make the content visually satisfying and “watchable” while naturally showcasing the product, its design, and its details. The storytelling also helps the viewer imagine how the tumbler could become part of their own everyday autumn routine.
The content combines unboxing, sensory visuals, lifestyle storytelling, and product-focused shots to create a piece that feels native to social media while still being designed with the customer and purchase decision in mind.
🎥 Format: Product UGC / Unboxing
🍂 Niche: Drinkware & Lifestyle
🎯 Focus: Unboxing • Cozy storytelling • Product showcase • Emotional selling • Autumn lifestyle
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