Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qat...Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qat...
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Vasim Bagwan
• Jul 12
Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qatar
Client Overview
Industry: Shoe Cleaning & Restoration
Location: Qatar
Service: Professional Shoe Cleaning & Care
Campaign Objective: Generate quality WhatsApp enquiries and appointment bookings through Meta Ads.
Objective
The client wanted to increase bookings for their shoe cleaning service by generating high-intent WhatsApp conversations from customers across Qatar.
Campaign Goals
Generate qualified WhatsApp enquiries.
Increase shoe cleaning appointments.
Keep the cost per conversation low.
Reach sneaker enthusiasts and customers looking for premium shoe care services.
Strategy Implemented
Campaign Type
Meta Lead Generation Campaign
WhatsApp Messaging Objective
Creative Strategy
The campaign focused on showcasing:
Professional shoe cleaning and restoration.
Before-and-after transformations.
Premium cleaning process.
High-quality visuals and videos.
Clear WhatsApp call-to-action.
Target Audience
Qatar-based audience.
Sneaker enthusiasts.
Luxury and branded shoe owners.
Customers interested in footwear care and maintenance.
Campaign Performance
Campaign Period
1 February 2026 – 31 March 2026
Results Achieved
✅ 192 WhatsApp Conversations
✅ ₹57.81 Cost per Conversation
✅ ₹11,099 Total Ad Spend
✅ 64,358 Impressions
✅ 28,699 People Reached
✅ ₹300 Daily Budget
Performance Breakdown
MetricResultWhatsApp Conversations192Cost per Conversation₹57.81Total Spend₹11,099Impressions64,358Reach28,699Daily Budget₹300
Challenges Solved
Challenge 1: Generating Quality Enquiries
The campaign was optimized specifically for WhatsApp conversations, ensuring enquiries came from customers genuinely interested in shoe cleaning services.
Challenge 2: Appointment Generation
Instead of driving website traffic, the strategy focused on direct WhatsApp conversations, allowing faster appointment scheduling and customer engagement.
Challenge 3: Cost Efficiency
The campaign successfully maintained a cost per WhatsApp conversation below ₹60 while generating a steady flow of appointment enquiries.
Key Outcomes
With a daily budget of just ₹300, the campaign generated nearly 200 WhatsApp enquiries from potential customers across Qatar.
The campaign proved that service-based businesses can effectively use Meta Ads to generate high-quality conversations and appointments through WhatsApp.
Why This Campaign Worked
✔ Conversion-focused WhatsApp campaign strategy.
✔ Strong visual creatives showcasing results.
✔ Clear call-to-action.
✔ Audience targeting optimized for local demand.
✔ Fast customer communication through WhatsApp.
Facebook Ads ManagementMeta Ads ExpertSocial Media MarketingFacebook AdsFacebook Business ManagerInstagram Ads
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