Founder | Studio C - Custom Framer websites and branding
Founder | Studio C - Custom Framer websites and branding
Digital Designer | Webflow Partner
Digital Designer | Webflow Partner
Super stoked to have helped with the recent launch of Flux Marine’s new website.
Flux was making a strategic shift in their business and needed to overhaul their website to fit with their new strategy.
One of their goals was to create a premium interactive web experience that appealed to their clients without being gimmicky.
This meant creating intentional scroll animations, subtle page loads, and motion to help differentiate the website all while making sure the client could still manage the website after handoff.
I gotta say I’m super happy with how the website turned out and really love the creative direction they ended up going with the photos.
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Web Solutions. AI Applications. Proven Marketing Strategy
Web Solutions. AI Applications. Proven Marketing Strategy
Brand design for Iconic brands that last ❊
Brand design for Iconic brands that last ❊
I craft custom websites and SEO strategies that scale.
- 1x
- Hired
- 16
- Followers
I craft custom websites and SEO strategies that scale.
Landforce: Website Redesign Concept
Landforce is a Pittsburgh nonprofit that pays people to train on real work: caring for the city's land and milling its fallen trees into lumber. I built a full website redesign concept for them, built in Next.js.
The homepage gives four audiences their own path: join the crew, hire a crew, buy wood or support the mission.
Behind it sit a lumber catalog with search and holds, a staff app for yard stock and a working inventory API, all built from Landforce's own facts and photos.
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🎉 What do you build when a business has one logo and nothing else?
Little Fawns is a licensed home daycare in Canonsburg, PA. Twelve spots, ages six weeks to six years, run by the owner on her own floor.
What they had was a clip-art fawn, five rainbow letters, and a phone number baked into the artwork. No palette, no typefaces, no rules for any of it.
The hard part wasn't the design though. It was the brief.
Big centers feel safe because they're big. Small reads as risky. So "small" had to stop being the apology and start being the argument.
That's the whole brand. Twelve spots is the pitch, not the limitation.
After that the system was straightforward. I drew a new vector mark and kept the five colors out of their old logo, because families already recognize them. Orange is the only color that ever means "do something." The other four decorate and never ask for anything.
Fredoka for headings, Baloo 2 for the wordmark, Nunito Sans for body. Rounded and warm, but properly drawn. Friendly without reading childish.
The headline came from them. "Small in size. Big on love." was already sitting on one of their own social graphics. It just needed to be the first thing you read instead of the last.
Then it goes to work across thirteen sections. Color banding paces the scroll, one accent carries every action, and each block answers a question a parent actually asks before they call.
Every factual claim is logged against a source before it ships. The state license, the 5.0 rating from four reviews, the twenty years of experience. Nothing invented and nothing rounded up.
This one's a concept build, so it isn't their live site.
Swipe for the design board, the brief, and the build.
What's the last brand you saw that turned its smallest feature into its main argument?
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Blog Grader is a free tool I built for Blog Hands. Paste any blog post URL and it grades the post on six checks: Helpful, Findable, Readable, Quotable, Voice and Trustworthy. You get a score, a breakdown and a fix list, biggest wins first. No sign-up and no keyword to type.
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What does a 40-year-old moving company's website need to prove in the first five seconds?
Don Farr has been moving Pittsburgh since 1982. Real trucks, real crew, real reviews. None of that showed up on their old site. It read like every other mover's template, buried under text instead of leading with proof.
So I rebuilt the landing page from scratch, in Next.js, with one goal. Get the trust signals above the fold instead of at the bottom.
The hero does the heavy lifting now. Real photo, real headline, the review count and star rating sitting right under the buttons instead of hidden in a footer. Two calls to action, not five. Call now or get a quote, nothing else competing for the click.
Below that, the stats block does what a testimonials page usually tries to do in three paragraphs. Years in business, crew size, fleet size, states served. Four numbers, no copy needed.
Services get their own grid instead of a wall of paragraphs. Local, long-distance, commercial, storage, junk removal, packing. Anyone scanning on their phone can find their situation in two seconds.
This is a concept rebuild. It's not live on their domain yet, the real site still runs the old design.
Swipe through for the full page, or watch the scroll-through video.
What's the first thing you look for when you're checking out a local business's site?
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Creative Catalyst: Brand & Product Designer
Design, motion, and branding for future-oriented businesses
Design, motion, and branding for future-oriented businesses
Building brand systems for mission-based orgs 🌈
Building brand systems for mission-based orgs 🌈
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