MasterDating needed a fun brand to appeal to millennials and genX-aged people who had an interest in Twitch Streamers. Since they would be playing dating simulator games exclusively, it was important to capture the lovey, fun energy this high-energy duo would be presenting with.

The logo features their likeness, with the glasses and beard serving as the individual branding pieces for the two hosts' personalities.

The imagery is comprised of hand-drawn doodles in the style of a love-obsessed middle schooler with elements that would have been drawn by the target demographic when they were this age.

The bubble letter sketch style font used for headers is a hand-drawn and then digitized font.

Each doodle is saved as an individual file, so you can mix and match designs for easy remixing options.

Above are a few of the reusable template files created for social media, as well as the Twitch page mockup and sticker design. The combination of the template design and interchangeable doodle files allows a repeatable pattern, without the designs looking stale and overused.