Members of the non-profit LGBTQIA+ organization Philadelphia Freedom Band were seeking a logo that spoke to who they were. Their previous logo was confusing and lacked a message, so we made sure the new message was loud and proud.

The band is comprised of a vibrant musical community that loves colors and expression. They needed a brand that could stretch to cover their inclusive mission.

The bell gives place to the proud Philadelphia community with a nod to liberty, and the musical rest symbol representing the crack adds just a touch of musical whimsy. The color variations provide visibility to various pride flags to show support for all of its diverse members.

The introduction of new merchandise increased the profitability of the Philadelphia Freedom Band's concerts. Previously, they only managed an average of 5 sales per concert. After the new branding was launched, the total merchandise sold at their concert increased to 97 sales, creating a 2900% increase in profit.