Colorful New Logo for a Local NonProfit
Colleen Popko
A successful rebrand can help a community feel seen and amplify their message.
Members of the non-profit LGBTQIA+ organization Philadelphia Freedom Band were seeking a logo that spoke to who they were. Their previous logo was confusing and lacked a message, so we made sure the new message was loud and proud.
Inclusivity
"We welcome anyone who is committed to our shared goal of musical excellence and our commitment to social justice." - Philadelphia Freedom Band Mission Statement
The band is comprised of a vibrant musical community that loves colors and expression. They needed a brand that could stretch to cover their inclusive mission.
The bell gives place to the proud Philadelphia community with a nod to liberty, and the musical rest symbol representing the crack adds just a touch of musical whimsy. The color variations provide visibility to various pride flags to show support for all of its diverse members.
Merchandise
The introduction of new merchandise increased the profitability of the Philadelphia Freedom Band's concerts. Previously, they only managed an average of 5 sales per concert. After the new branding was launched, the total merchandise sold at their concert increased to 97 sales, creating a 2900% increase in profit.
This is a fun behind-the-scenes photo of the version one brainstorming.
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Posted Aug 24, 2024
A non-profit that provides a community for LGBTQIA+ musicians in Philadelphia was having an identity crisis. They needed a brand that spoke to their mission.
