Streamlined Brand System for Mid-Size Education Company
Colleen Popko
This mid-size company needed to solidify its branding for recall and scaleability as it began competing in the larger markets.
American Reading Company focused its B2B marketing on in-person sales as it had a complicated and customizable product.
Style Guide
This 25-year-old company had been struggling with finalizing a cohesive brand and documenting best practices. I designed the base outline for the company's style guide. This allowed the in-house team of designers to keep up with the day-to-day demands, and finally create a single source of truth for branding.
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Posted Aug 24, 2024
Wordy flyers and piles of sub-brands led to unapproachable content. As a mid-sized player in the industry, the team needed a unified brand to build recognition.
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American Reading Company
