Creative Catalyst: Brand & Product Designer

Ethic | Brand Redesign
Ethic | Brand Redesign

Revitalized Ethic with a full rebrand: crafted a dynamic new logo, visual identity, and comprehensive brand styleguide to enhance their market impact.

Brand Designer
Visual Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Molinari Oswald | Brand Development
Molinari Oswald | Brand Development

Developed Molinari Oswald's brand identity, including logo, color specs, and usage guide through comprehensive research and design.

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Easy Parking | Brand Design
Easy Parking | Brand Design

Easy Parking, a Dominican valet service, sought a logo in 2015 that was simple yet distinctive, embodying energy, excitement, and confidence.

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe XD

Upper Macungie Police Patch
Upper Macungie Police Patch

I had the honor of conceptualizing and designing the official police patch for the Upper Macungie Township Police Department while working with Keenan Nagle.

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop

WV Connect Logistics | Logo Design
WV Connect Logistics | Logo Design

WV Connect Logistics, a transportation solutions provider, approached me with a unique logo design project.

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign

Blue Ridge | Design System Landing Page
Blue Ridge | Design System Landing Page

Led Blue Ridge's rebranding with an all-encompassing in-browser design system, centralizing guidelines for complete brand consistency.

Brand Designer
Web Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
HTML5

Blue Ridge | Mobile App Design
Blue Ridge | Mobile App Design

Designed a user-friendly mobile app for Blue Ridge to enhance customer control, solve website limitations, and boost engagement.

Visual Designer
UX Designer
Product Designer
Adobe Photoshop
Adobe XD
Xcode

Penske Used Trucks | Website Redesign
Penske Used Trucks | Website Redesign

Revamped Penske Used Trucks outdated site with a sleek, responsive design to simplify truck rental process, ensuring a modern and intuitive user experience.

Web Designer
UX Designer
Web Developer
Adobe Photoshop
Adobe XD
ASP.NET Core

String | Mobile App Redesign
String | Mobile App Redesign

Revamp String app's UI/UX for intuitive shopping, inspired by Batch, with seamless navigation between individual product and store pages.

UX Designer
Product Designer
UI Designer
Adobe Photoshop
Adobe XD
Figma

Bic BodyMark: New Product Launch
Bic BodyMark: New Product Launch

Designed an optimized product launch page for enhanced online visibility and superior shopping experience, accessible through ads, or site browsing.

Art Director
UX Designer
Product Designer
Adobe Illustrator
Adobe Photoshop
Adobe XD

Northampton Community College: Career Assessment Microsite
Northampton Community College: Career Assessment Microsite

Revolutionizing career selection with engaging videos of real student stories, making assessment tests appealing and aiding informed decisions.

Web Designer
UX Designer
Web Developer
Adobe Premiere Pro
Adobe XD
Sublime Text