Molinari Oswald | Brand Development
Ruben Cespedes
Project Description
I undertook a comprehensive brand development project for Molinari Oswald, creating a cohesive and distinctive brand identity that reflects their commitment to client success and excellence in tax, accounting, audits, and business valuation services. This included designing the main logo, graphic elements, color palette, typography, logo combinations, and photography guidelines that align with their professional and trustworthy image.
Harmonizing Luxury and Serenity: Molinari Oswald's Timeless Brand Identity
The final logo for Molinari Oswald embodies their values and mission through a luxurious yet serene blend of gold and blue, symbolizing wealth, tranquility, and sophistication. Opting for a clean, modern sans-serif typeface, it distinguishes their brand with legibility and a timeless style that sets them apart.
The Results
The revitalized brand identity for Molinari Oswald has yielded remarkable results, serving as the cornerstone for a cohesive suite of marketing materials. With the new logo and brand guidelines in place, the firm successfully rolled out an array of professionally branded collateral, including an interactive website, striking signage, informative newsletters, sleek business cards, and a series of compelling marketing campaigns. This unified and polished brand presence not only reinforces their commitment to excellence but also significantly elevates their visibility and engagement with both existing and potential clients, paving the way for continued growth and success.
2020
