I spearheaded the creation of an in-browser design system for Blue Ridge, a comprehensive landing page encompassing the entire spectrum of the new rebrand—logo, typography, photography, compositions, illustrations, iconography, motion, brand voice, and message. This centralized resource ensures brand consistency and guides creative expression.

A comprehensive in-browser design system was developed for Blue Ridge, containing all brand guidelines and visual styles. This digital resource ensured consistent application of the rebrand across all mediums, enhancing brand coherence and recognition.

As the Art Director, UX Designer, and Developer, I led the conceptualization, design, and implementation of the Blue Ridge in-browser design system. I ensured the project aligned with strategic objectives while providing a user-friendly and aesthetically pleasing experience.

The launch of the Blue Ridge design system resulted in a streamlined, cohesive brand presence. Users reported improved navigation and understanding of brand elements, leading to more consistent and high-quality brand representation in all communications and designs.